Your site is a brochure.
Let's make it a net.
Most of the people who find you aren't ready to buy yet — so they leave, and you never learn who they were. I build a 60-second quiz that catches them, sorts them by what they actually need, and follows up automatically until they're ready.
Free audit · No commitment · You keep the findings either way
The whole idea, in plain terms
Turn the people browsing your site into people you can actually talk to.
Right now, most small-business websites are like a poster on a wall. People glance, then leave, and you never find out who they were. A quick quiz changes that. It gives visitors something fun to do, and hands you their name and email in return.
Anonymous visitor
Looked around, then left. You have no idea who they were or what they wanted.
Jamie R.
How it works
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1
They tap your quiz
On your website, or straight from your Instagram link. Short, friendly, and all about them.
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2
They answer a few quick questions
About 60 seconds. It feels like a personality quiz, not a form to fill out.
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3
They enter their email to see the result
They get a personalized answer and a clear next step made just for them.
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4
You get a new lead
Their name, their email, and exactly what they came looking for. Waiting for you.
So instead of a website that just sits there, you get a steady list of interested people, with names, emails, and what each one actually wants.
The same quiz doubles as your Instagram or Pinterest link, and as something worth posting when you want people to tap instead of scroll past.
I work with two kinds of people. Sorting visitors is literally the job, so — which one are you?
Creator or influencer
I sell to an audience or a following. Coach, course seller, shop owner, blogger — traffic comes from Pinterest, Reels, or search, and most of it leaves without a trace.
Start here → LocalLocal business
I serve customers, online or in person. Home services, clinic, salon, shop, real estate — people check out your website, then call whoever followed up first.
Start here →You don't have a “traffic problem.” You have a “who are these people” problem.
You're posting. People are showing up. And then they wander off into the dark and you're left staring at a follower count that doesn't pay for anything. The missing piece isn't more content — it's a way to find out who's actually there.
The freebie graveyard
Your PDF converts at three percent, and most of the people who grab it never open it. It asked them to do homework about a problem they haven't fully admitted to yet.
The list that serves no one
Eight hundred subscribers, all treated identically. Beginners get the advanced email. Buyers get the beginner email. Everyone gets a little bored, and the open rate slides.
Followers you can’t reach
Saves, shares, "this is so me" in the comments — and no way to reach a single one of them again unless the algorithm feels generous next Tuesday.
Cold traffic is where a quiz beats a freebie by the widest margin.
A stranger who clicked a pin has zero relationship with you and no patience. Asking them for an email in exchange for a PDF is asking for a favor. A quiz asks them about themselves instead — so they stay, they finish, and by the time the email box appears they want the result badly enough to type it in. Same pin, same traffic, several times the opt-in. It's the single highest-leverage swap on a Pinterest-driven business, and it's the one almost nobody makes.
Coaches & practitioners
Life · Health · Recovery · Parenting
Business · Fitness · Nutrition
Sample quizA readiness or archetype quiz that sorts people by where they actually are — so the ones ready for a program get invited and the ones who aren't get nurtured instead of pitched.
Course & product sellers
Digital products · Templates · Memberships
Etsy & Shopify shops · Printables
Sample quizA product-match quiz that ends on "here's the one for you" instead of a catalog page — and tags every buyer by what they wanted for later.
Bloggers & content creators
Pinterest-driven blogs · Newsletters
Affiliate sites · Service providers
Sample quizA diagnostic that turns your best-performing post into a lead capture — the pin sends traffic, the quiz keeps it, and the list grows while you sleep.
Where creators usually start: a ready-made template you can launch this week, or a custom quiz funnel built around your offer and wired into your email tool. See the templates or ask me what would work for yours — I'll tell you if a quiz is the wrong move for what you're selling.
Nobody wants your free guide. But everybody wants to know what their quiz result is.
A download asks people to do homework. A quiz asks them about themselves, which is the one subject everyone's happy to talk about. That difference shows up in the numbers.
It captures
People who'd never fill in "Name / Email / Message" will happily answer six questions about their own house, their own car, their own timeline. You get a name instead of a bounce.
It sorts
Every answer tags the lead. Emergency, this season, just looking. You stop treating a burst pipe and a browsing homeowner like the same phone call.
It follows up
Each group drops into its own email sequence, written in your voice, running whether you're on a roof or in a chair. The slow leads keep warming while you work.
Three primary leaks.
(Nearly every local business has all three.)
The anonymous visitor
Someone reads three pages, decides they'll call next month, and closes the tab. You paid to get them there. You have no idea they existed.
The unsorted pile
The leads you do get all look identical in your inbox. The one who's ready to spend $12,000 sits under three people comparison-shopping.
The dropped thread
You meant to circle back. It's been five weeks. They've already hired the company that emailed them on day two.
Four steps. One to two weeks. The only thing that lands on your desk is the approvals.
Nothing here is off a shelf. Every quiz is written around your business, your services, and the way your customers actually talk — and nothing goes live until you’ve read it and signed off.
The audit
I go through your site the way a customer would and write down where they'd fall out. You get the three biggest leaks and one recommended fix. Free, and yours whether or not you hire me.
The quiz
I write six to eight questions your customers will actually finish, and the scoring behind them. Every answer sorts the person by urgency, budget, and what they need. You approve every word before it goes live.
The follow-up
Each result gets its own email sequence, written in your voice — useful to them, not a pitch. The urgent ones get pushed to book. The slow ones get warmed. You get a notification with the lead and what they want.
The install
One snippet of code goes on your site. It works on Wix, WordPress, Squarespace, GoDaddy, whatever you're on. Nothing gets rebuilt, nothing breaks, and it's reversible. If you don't have a website, I'll host it on its own page.
If your customers describe a problem before you can quote a price, this fits.
Anything where the sale goes "tell me what's wrong → here's what I'd do → let's book it." That's a diagnosis, and a quiz is just a diagnosis that runs while you're asleep.
Home services
HVAC · Plumbing · Roofing · Electrical
Landscaping · Pest · Garage doors
Sample quiz"Home Comfort & Risk Checkup" — sorts every visitor into emergency, this season, or maintenance, and books the emergencies same-day.
Clinics & wellness
Dental · Chiropractic · Med spa
Therapy · Physio · Gyms & studios
Sample quiz"Which appointment do I actually need?" — gives nervous patients a plan before they call, which is usually what's stopping them.
Real estate
Agents · Brokerages · Property mgmt
Lenders · Title & escrow
Sample quiz"Buyer & seller readiness" — separates the three-months-out browsers from the ready-now sellers, which is where the listings hide.
Cleaning & organizing
House cleaning · Home organizers
Junk removal · Move-out services
Sample quiz"Home Stress Score" — turns a vague "how much do you charge" into a named problem and a specific package.
Auto
Repair shops · Tire & brake
Detailing · Collision · Dealers
Sample quiz"Car Care Risk Check" — turns a vague worry into a scheduled appointment before it becomes a tow.
Salons & personal care
Hair · Nails · Lash & brow
Barbers · Tattoo · Skincare
Sample quiz"Find your look" — a fun, shareable match quiz that quietly sorts people by budget and how much upkeep they'll tolerate.
Not on this list? If people ask you questions before they buy, it'll work. Ask me and I'll tell you honestly if it won't.
Same tool, different businesses.
A quiz for an HVAC company asks: "Is this an emergency, this season, or maintenance?" A quiz for a dental clinic asks: "What's your biggest concern: cosmetics, comfort, or prevention?" Same funnel logic. Totally different questions.
HVAC & Home Services
"Home Comfort & Risk Checkup" — triage urgency (emergency vs. this season vs. maintenance)
See a live exampleDental & Clinics
"Patient Fit & Priority" — match people to the right service (cosmetic vs. comfort vs. prevention)
See a live exampleReal Estate
"Buyer Readiness & Timeline" — segment by readiness (dreaming vs. actively looking vs. urgent)
See a live exampleHome Organizers
"Home Stress & Systems Score" — identify friction zones (kitchen, laundry, clutter, routines)
See a live exampleNot seeing your industry? Book a call — I'll sketch what it'd look like for your business.
Three ways in. The first one is free and it isn't a trick.
The audit is free because it's the fastest way to show you I know what I'm looking at. Most people who take it hire me. Some don't, and they still leave with a list worth having.
The Audit
Start here
Free15 minutes of your time
- A walk through your site as a customer would see it
- The three biggest places you're losing people
- One recommended fix, prioritized
- Yours to keep, even if we never speak again
The Build
The main thing
From $1,500Founding rate · one-time · 1–2 weeks
- Quiz strategy, questions, and scoring logic
- All copy written and personalized result pages
- A full email sequence for every result type
- Installed on your site and wired into your email tool
- Your before-numbers recorded, and the 60-day comparison
- You own all of it outright — no monthly software fee
The Engine
Optional, after launch
$300/moMonth to month after the first three
- Hosting, monitoring, and anything that breaks
- A monthly report you can actually read
- Seasonal quiz swaps and new campaign angles
- Ongoing copy testing to lift the numbers
- Re-engagement campaigns to your existing list
Creators and online businesses: these numbers are built around a local business where one new customer is worth four figures. Your version is usually smaller — a ready-made template you launch yourself, or a custom quiz funnel from $650. Tell me what you're selling and I'll quote the real thing.
Is it worth it? Do the math yourself.
$1,200This is what yours would look like.
Same funnel logic, totally different questions. Pick your industry and see how a quiz works for a business like yours. Take any of these all the way through — your email will be on the result page if you want the full written audit.
Home Services
HVAC, Plumbing, Roofing
"Home Comfort & Risk Checkup" — Is this an emergency, this season, or maintenance?
Try this quizDental & Clinics
Dentists, Med Spas, Therapists
"Patient Fit & Priority" — What's your main concern: cosmetics, comfort, or prevention?
Try this quizReal Estate
Agents, Brokers, Lenders
"Buyer Readiness & Timeline" — Are you dreaming, actively looking, or ready to move?
Try this quizHome Organizers
Cleaners, Organizers, Declutterers
"Home Stress & Systems Score" — Which area of your home feels most chaotic right now?
Try this quizOnline Creators
Coaches, Course Sellers, Creators
"Product Strategy Match" — What are you actually building and where does your audience hang out?
Try this quizNot seeing your industry? Tell me what you do — I'll sketch what it'd look like for your business.
I’m Nicole. I build the tools myself, from scratch, in a small studio with my two-year-old running circles around me.
No account manager, no offshore team, no dashboard you'll never log into. When you email, I'm the one who answers, and when something breaks at 8pm I'm the one who fixes it.
I spent a long time building interactive tools before I ever sold one — calculators, diagnostics, scored quizzes that give people a real answer instead of a sales pitch dressed up as a result. That's the part I care about. A quiz only works if the person taking it feels like they got something, and most of the ones out there don't clear that bar.
I work remotely with businesses anywhere, and you deal with me directly from the first email to the last — not an account manager, not a ticket number.
The questions I get asked in every first meeting.
Won't a pop-up annoy people and hurt my site?
I already get leads from Google, Angi, or Zillow. Why do I need this?
I don't have time to write emails or babysit software.
What platform does this work on?
How long does it take?
Do I own it, or am I renting?
What do you need from me?
How do I know it's working?
Tell me what you do. I'll tell you what your site is leaking.
Takes me about an hour on my end. Takes you about ninety seconds to ask.
- No sales call required to get it
- Written down, so you can act on it without me
- I'll say so if a quiz is the wrong move for you
- Usually back within two business days